Inside the Delicious World of Designer Produce

Proposed Illustration for: This Strawberry Will Blow Your Mind: Inside the Startlingly Delicious World of Designer Produce. Supermarket shoppers are saying no to bland fruit and veg bred more for shelf life than pleasure. From Cosmic Crisp apples to Sweet Garleeks, designer varieties may cost a bit more, but oh…the flavor! Original article by The Wall Street Journal.

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